Today Show host net worth rankings have ignited a firestorm among fans this week, as the richest co-anchor turns out to be a surprise name—and the lowest-ranked has sparked cries of unfairness. While many assumed Savannah Guthrie or Hoda Kotb would top the list, it’s actually longtime weatherman Al Roker who leads the pack with an estimated $70 million net worth . On the other end, co-anchor Willie Geist sits at the bottom with around $14 million, prompting viewers to question how someone with more than a decade on the show could rank so low .
Al Roker’s position as the wealthiest Today co-host reflects his nearly three decades of service and multiple revenue streams. Since joining the show in 1996, Roker has parlayed his on-air role into book deals, acting cameos, and product endorsements. His long‑running “Wake Up with Al” segment on The Weather Channel and his co-hosting duties on the “3rd Hour Today” further boost his earnings. All told, Roker’s diversified career has amassed him a net worth of approximately $70 million .
Carson Daly comes in second, with an estimated net worth of $40 million. Daly first rose to fame as an MTV VJ before moving to NBC, where he now hosts “Last Call with Carson Daly,” co-anchors the annual New Year’s Eve special, and fronts “The Voice.” His multi‑million‑dollar salary from The Voice—reported at around $5 million per year—combined with his Today appearances, has helped him build a substantial fortune. Industry trackers confirm his net worth at roughly $40 million .
Savannah Guthrie, often assumed to be among the top earners, ranks third with a net worth estimated at $40 million. Guthrie’s salary alone is reported to be $8 million annually for her role as co-anchor , and her extensive journalism background—including stints at MSNBC and as a legal correspondent—contributes to her overall wealth. Celebrity Net Worth lists her assets at around $40 million, reflecting both her television salary and past reporting earnings .
Hoda Kotb sits just below Guthrie with an estimated net worth of $30 million. Kotb’s tenure on Today, which began in 2018 as co-anchor, comes with a reported annual salary of $7 million . Beyond television, Kotb has authored several bestselling books, hosts a popular podcast, and earns from speaking engagements—ventures that collectively support her $30 million net worth .
Mid‑tier on the list is weekend and fill‑in host Sheinelle Jones, whose net worth is pegged at $23 million. Jones joined Today in October 2014 and balances her broadcast work with authoring children’s books and hosting lifestyle segments. According to JustJared, her net worth stands at $23 million, a figure corroborated by HollywoodLife’s estimate of around $25 million .
At the lower end of the spectrum are Jenna Bush Hager, Craig Melvin, and Willie Geist, each with an estimated $14 million net worth. Jenna Bush Hager, a former first daughter turned Today correspondent and author, combines her NBC salary with book royalties to reach her $14 million total . Craig Melvin, who replaced Kotb as co-anchor of the first two hours in January 2025, has seen his net worth climb to $14 million, thanks in part to his $6 million annual NBC salary and long tenure at MSNBC and NBC News . Willie Geist, known for “Sunday Today with Willie Geist” and frequent fill‑in shifts on the main show, also holds $14 million, despite a reported $5 million yearly salary—an amount fans feel undervalues his decade of service .
The rankings have prompted a mix of reactions online: admiration for Roker’s decades‑long career, surprise at Daly’s runner‑up status, and frustration that dedicated hosts like Geist aren’t compensated at the level many believe they deserve. As the debate continues, one thing is clear: Today Show hosts’ earnings are as much a topic of discussion as the morning headlines they deliver.
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