This Morning Welcomes New Presenter as They Say ‘It’s a Huge Honour’
In a significant announcement that has stirred excitement among fans, former “Loose Women” star Olivia Attwood is set to join the “This Morning” team. This was revealed during her recent appearance on the show, where she expressed her enthusiasm about her new role. Olivia, who initially rose to fame through “Love Island” in 2017, stated, “It’s a huge honour… this feels very natural,” reflecting her eagerness to connect with audiences in a new capacity.
Olivia Attwood’s Journey to This Morning
Olivia Attwood has built a diverse career in television after her stint on “Love Island.” Following her reality TV fame, she became a prominent figure on “The Only Way Is Essex” and captured the nation’s attention by participating in “I’m A Celebrity… Get Me Out of Here!” Her versatility and engaging personality have made her a beloved public figure, leading to her involvement in various projects, including the production of her own documentaries. This latest opportunity to co-host “This Morning” is seen as a natural progression for Olivia, as she has always been passionate about connecting with viewers and sharing their everyday stories.
Major Changes in ITV’s Daytime Programming
This announcement about Olivia Attwood is part of a broader transformation within ITV’s morning programming lineup. The network has decided to implement several changes, impacting shows such as “Lorraine” and “Loose Women.” Starting January 2026, “Lorraine” will now air for only 30 minutes, allowing “Good Morning Britain” to extend its slot and fill the gap, while “Loose Women” will see its schedule cut to revert to previous formats. These restructuring efforts are aimed at enhancing viewer engagement and reinvesting resources into various genres across ITV’s programming spectrum.
The Vision for Daytime Television
In light of these changes, ITV’s Managing Director of Media and Entertainment underscored the critical role of daytime programming within their content strategy. The emphasis is on delivering high-quality news and engaging discussions that resonate with viewers. “This Morning” will continue to air on weekdays from 10:00 AM to 12:30 PM, but it will be moving to a fresh new studio in London. This relocation is expected to elevate the show’s production quality, enabling the team to create more captivating content for its audience.
As the landscape of morning television evolves, Olivia Attwood’s addition to the “This Morning” family signifies an exciting new chapter for the program. With her vibrant presence and relatable style, viewers can look forward to a refreshing perspective on popular topics, news, and entertainment in the upcoming seasons. Stay tuned for Olivia’s debut as she joins the ranks of celebrated hosts on “This Morning”!
