Gwyneth Paltrow finally spoke up about her decision to move forward with the controversial “vagina candle” product, despite knowing it would stir backlash: “They’ll appreciate it once they understand the intention.”

Gwyneth Paltrow Reveals Real Reason Behind Selling Shock ‘Vagina’ Candle

Gwyneth Paltrow recently opened up about her provocative product, the “This Smells Like My Vagina” candle, during the Mindvalley Manifesting Summit 2025 in Los Angeles. This sensation, which went viral soon after its launch, was a collaborative effort with Douglas Little from Heretic Parfum. Initially priced at $75 on the Goop website, the candle is crafted with an intriguing blend of fragrances including geranium, bergamot, cedar, Damask rose, and ambrette seed, making it not just a novelty item but also an appealing aromatic experience.

Inspiration Behind the Candle

During the event, Paltrow revealed the humorous inception of the candle. What began as a lighthearted joke among friends took on a life of its own. After catching a whiff of a particular scent, Gwyneth playfully remarked that it reminded her of female anatomy. This lead to Douglas’s suggestion to transform the joke into a marketable product. For Paltrow, this playful beginning symbolizes a deeper desire to challenge societal norms surrounding female sexuality and to advocate for empowerment among women. The candle became a vehicle for Paltrow to promote a narrative of embracing femininity without shame.

Reactions and Cultural Impact

Upon its release, the candle drew a mixed response, sparking conversations around its provocative branding. Critics questioned the necessity of such a product while supporters applauded Paltrow for her audacity and for prioritizing women’s empowerment. Despite the backlash, Gwyneth chose to keep the candle available on the Goop website, standing firm in her belief that embracing one’s sexuality is an essential aspect of personal identity. The controversy might have deterred some, but it undeniably placed the conversation about women’s sexuality squarely on the cultural radar.

Personal Challenges and Reflections

In addition to discussing the candle, Paltrow addressed her personal journey and experiences with menopause during the event. She shared candid insights about struggling with insomnia and her past reliance on alcohol as a coping mechanism during stressful periods, particularly in the wake of dangerous wildfires in Los Angeles. Gwyneth explained that her drinking habits, which she initially thought were a way to manage stress, only intensified her menopause symptoms. This reflection showcases the complexities of Paltrow’s life—not only as a successful entrepreneur but also as a woman navigating personal health challenges.

In promoting products like the “This Smells Like My Vagina” candle while confronting her own health issues, Paltrow invites her audience to engage in a larger dialogue about women’s health, sexuality, and empowerment. She recognizes the cultural barriers that often accompany these topics and aims to dismantle them with both humor and authenticity.

Conclusion

Paltrow’s journey—ranging from a whimsical candle launch to tackling significant health conversations—underlines the intricate connections between entrepreneurship and personal well-being. To learn more about Gwyneth Paltrow’s products and her advocacy for women’s issues, visit the Goop website and discover the empowering offerings available.

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